so apparently a major cause of concern for the major beer brewers here - those being asahi, sapporo, suntory, and kirin - is beer tax. its apparently huge and makes beer really expensive.
to compensate for such matters, what theyve done is make and somehow successfully market fake beer. it looks like a beer can, will say something like "asahis original brew" on the outside, looks like beer, and at first sip tastes like beer. if somebody never told me about fake beer i probably wouldve lived in ignorant bliss and wouldve never known the difference, other than the beer tasted a little funny. i wouldve of thought thatd just be the japanese way of making silly beer.
closer taste testing reveals that its not beer at all. it contains alcohol and im sure some beer making ingrediants, but the traditional mixture of barley, malt, and hops is done away with for some random unknown concocture that im sure is explained in kanji on the can but i cant read in the slightest.
basically when you go to buy beer at the convenience store, theres a section for real beer and a section for fake beer. a 6 pack of fake beer will set you back about 1200 yen, while a 6 pack of real beer will set you back about 1600 yen. ive tried my hardest to like the fake beer to save money, but ive given up hope that theres some liquid gold to be found in the fake section and have moved on to the real beer. to be fair, the real beer is a bit of all right (as an fyi its really really light and goes down like water, unlike thick czech beer) and if it wasnt so expensive id probably drink it more often.